With Calgary being the epicentre of oil and gas in Canada, similarly the chiropractor market in Calgary is the most competitive market in all of Canada. It is important to understand how to market effectively so that you can maximize dollars spent.
However, dollars spent on google advertising, Facebook, twitter are not always the most effective way to market. In fact there is a more effective way to market in Calgary as a chiropractor and it does not cost you anything.
The best way to grow your chiropractic clinic in Calgary is through patient referrals.How do you get these? Well, many people think you need to network with other professionals in order for this to happen, which is true however word of mouth from patient to patient is much more effective.
How do you get this word of mouth. Well word of mouth can work both ways, it can be very good for your business or very bad for your business. The goal of any visit is not jus to get the patient to feel better, but to create an experience that they cannot or have not got anywhere else. If you do this effectively, that patient not only will return the next time they have a problem, but they will tell all there family and friends, and before you know it you will be busier than you can imagine.
Oppositely, if you do not provide a good experience, it is likely that the patient will say it was average or in fact bad and as a result your business can suffer.